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You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Suburban"
[movies]Media Department Presentation [Parts 1-2]
Presentation by R.J.. Reynolds' media department for new employees in the brand management department. Management provides an overview of the organizational structure of the department and how other departments relate to it. Tom McCabe then discusses several media projects including advertorials aimed at the young adult smokers market segment, custom print vehicles sponsored by Reynolds, sports and mall advertising, and advertising aimed at the Black and Latino markets...
Keywords: tobacco; cigarette; advertising; marketing; promotions; cigarette brands; demographics; young adult smoker; African American; Hispanic American; male; female; suburban; public place; sports marketing; mass media
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